Updating Your Facebook Timeline Cover Photo

A recently added feature on Social Media Borg social media management dashboard is the ability to update the cover photo of your Facebook page from within the management console. In this post, we’ll take you step by step through the process of setting up and then updating the page’s cover photo.

This is a really useful function if you are running specific marketing to your Facebook page, either via emai, Pay Per Click advertising or a 'like' campaign from the practice, as it allows you to schedule cover photo updates for specific days in the campaign - you might want a:

1. Campaign Ready Photo
2. Campaign underway photo
3. Campaign almost finished photo
4. Campaign done and dusted photo 

 To get started, log in to the Social Media Borg Software

 Step 1: Add your Facebook Cover Photo service
a) Open the Add/Edit Services tab, and from within the Add Service pane, open the Photos tab.
b) Next, choose Facebook Cover Photo by clicking Add. If you’re not already logged into Facebook, you’ll be given the opportunity to.
c) Now, choose the Facebook Page you want to use from the list of those you administer and click Save Settings.
d) Click OK when the pop up shows.
e) You should now see the new service in My Services.

 Step 2: Update your Cover Photo
a) With the service now configured, simply go to Message Box to compose a new message. Choose the Facebook Cover Photo from the list of message types.
b) Click Photo or File.
c) Choose the image for your cover photo.
 d) Click Subject or Title and enter a name for your photo.
 e) Finally, Hit Send.

Step 3. Check your Facebook page (optional) a) Your Facebook Cover Photo should now be updated!

Facebook Statistics

I have to confess to being bit of a statistics freak, I'm in love with Google analytics and equally in love with Facebook's Insights.

Interestingly we can see Facebook Insights for apps as well as pages and I thought I'd share with you the statistics for the Social Media Borg App over this past month. This is the fastest growing dedicated dental platform for managing your social media online and it's great to have you on board.

These statistics paint an interesting picture of Facebook, you can see that from relatively few stories posted we got a massive amount of views - demonstrating nicely the amplification ability of Facebook.

697 stories published  >>>   428 X   >>>   298,551 Story Impressions

So, with 25 Social Media Borg users, we generated 697 stories (an average of 1 post per user per day), these were then amplified by a multiple of 428 to then be viewed 298,551 times - WOW.

This shows that each story you post will typically get 428 views if posted via the software, pretty amazing stats don't you think?

So, my suggestion is to keep posting your useful and fun content to Facebook, and if you're not doing so, ask yourself why not!

USEFUL TIPS:
For some useful tips on posting with Social Media Borg, why not sign up to the next FREE webinar on Thursday 1st March at 1pm, sign up FREE here.

"How to find local people on Twitter, then follow automatically while you sleep!

Twitter is a very powerful marketing tool, it's reported that people are 67% more likely to recommend your services if they are connected to you on Twitter - and we all know that Word of Mouth marketing like this is a great way to ensure happy patient referrals on Twitter.

So, now there are 2 questions that need answering:

1. How do you find local people on Twitter?
2. How do you engage with them?

And of course, how do you do that without taking up valuable surgery time?

Well, the answer lies in my very clever software, Social Media Borg, this allows you to:

ENGAGE	MONITOR	GROW	MEASURE

And do it all AUTOMATICALLY while you sleep!

To find out more please join me for a FREE 30 minute 'Lunch and Learn' Webinar where I will show you how this is done.

This webinar is suitable for:

1. Current users of the software, this will help you understand the software further and discover new ways to use it
2. Practice managers or others responsible for using the software or marketing
3. Practices just starting out in online marketing looking for a solution to wasted time
4. Practices already using other software and looking for more cost effective and advanced solutions

To access the webinar all you need is a computer with speakers and an internet connection - a microphone is also useful.

Date: Thursday 1st March 2012

Time: 1pm

Location: In front of a computer anywhere you like!

To register, please enter your details here. Places are limited to 15 so please book soon.

How to schedule a Facebook group question - and why you must!

Facebook groups are a great way to generate engagement on your Facebook page, plus a brilliant way to allow patients to feedback their concerns to you and allow you to generate useful data.

One example is a question I ran on a client's page which asked:

"When you come to the dentist, what is your greatest concern?"

We gave a selection of answers, pain, money, health etc and the number 1 concern? Worry that you will find something wrong that they didn't know about.

What great information for you.

There are 3 simple steps to set up your question:

1. Type your question in the subject line
2. Add your suggestions to the compose section, 1 question per line
3. Choose a time to send, either immediately or scheduled for a future date (Tip, the optimum time is 6pm on a Saturday)

Using Social Media Borg is a simple way to set up and schedule questions, along with scheduling other messages you can plan your social media campaign in advance at a time to suit you.

For a regular account the software is an affordable £19.99 per month, a no brainer for any practice serious about marketing online.

New pricing structure introduced

A real quick one this. We've just introduced a brand new pricing structure for Social Media Borg, this will be implemented on 4 simple to understand packages.

SOLO - £9.99 per month
MARKETER - £19.99 per month - (Most popular with dental practices)
BUSINESS - £49.99 per month
ENTERPRISE - £99.99 per month

Each level is a fully featured version of the software, you just get more contacts and more messages with the higher option.

We've also a free trial offer which again, is fully featured, but offers only 4 services.

So, what are you waiting for - pop over to the website today and sign up for a free account.

Facebook and Twitter Feeds

Just a quick update, Social Media Borg is now able to pull in your entire friend stream from Facebook and your followers stream from Twitter. This means you can now like/comment/share via Twitter on your entire stream of followers.

If you have lists set up within Twitter we can also import these and filter your streams using these lists.

This new update means you really never have to log in to Facebook again... simply log in to Social Media Borg and manage your entire Twitter and Facebook profile/page from one single place... cool!

Fully live and kickin' bottom

Well, here we are, finally fully live.

The software is now fully live and is available as part of Mark's Dental Online Marketing club which is a series of monthly webinars for an exclusive club of practice managers, dentists and dental marketers designed to get your dental practice marketing effectively online. The whole webinar series lasts a complete year, with each club limited to 15 people

Monthly Webinar Topics:

Understanding the principles of online and Social Media Marketing
Using powerful message management software to manage your online marketing (FREE software included)
How to set up, manage and market a dental practice using Facebook
How to set up, manage and market a dental practice using Twitter
How to utilise YouTube and videos to market your practice
How to write a webpage that gets results
How to set up and manage an automated email marketing campaign
Basic Search Engine Optimisation principles to get your dental practice website found
Using squeeze pages to gather data from website visitors
Blogging for dentistry
Monitoring and measuring online and Social Media Marketing

So if you're ready to get your practice marketing working online, visit the website and sign up today.

check ya'll later