Announcing Social Media Borg’s Smart Queues with Optimal Publishing Technology

We are excited to announce the release of Smart Queues: A clever way to schedule content for publication to multiple social media channels with minimum effort and maximum effectiveness and engagement.

Smart Queue’s Optimal Publishing Technology distributes posts based on engagement probability, using Social Media Borg’s intelligent ‘Best time to post’ metric. This algorithm takes into account actual days to determine the best time to post on specific weekdays based on engagement probability thereby allowing for improved accuracy.

You can collaborate with your team and share queues with clients and other team members. You can use Social Media Borg’s Bulk Importer to import messages into specific queues using a simple CSV file. You are now also able to distribute RSS content via Smart Queues so that content flows from a queue at predefined or optimized times and dates.

Smart Queues are fully integrated into our extensive Reporting and Analytics dashboard enabling you to track and measure the success of a queue and run specific campaign reports. You are able to retrieve analytics on various metrics including the number of clicks, comments, likes, mentions, reach, opens and more, helpful in determining ROI and the success of a particular queue.

How to use Social Media Borg’s Smart Queues

This new addition enables you to:
 - Create a queue of messages and define posting times.
- Share queues with team members and clients.
- Import messages into a queue.
- Distribute RSS content as and when you want to using queues (as well as at optimal times).
- Optimize delivery using Social Media Borg’s Optimized Send Times algorithm.
- Track queues and create campaign reports using Social Media Borg’s reporting tools.

Create a Queue

All users start with a default queue entitled My Queue. To add more, simply click on Queued on the left hand side of your dashboard.

Click on ‘New Queue’

Give your Queue a name:

You will be then taken to Queue Settings.

Here you can choose add your own posting time for each day of the week or retrieve Optimal posting times for each day.

If you wish to not post on a certain day simply don’t define a posting time.

Click Save.

Sharing

In Queue Settings > Click Sharing

You can then select team members and clients you wish to share a share with. Click Save.

Adding to a Queue

- Compose message box

Create a message as you normally would. Select the services you wish to post out to.

Click Scheduling

Select Autoschedule and choose your queue > Click Add

- Bulk Import

Go to Add/edit services > Import > Message Importer > Add

-          Download the Sample CSV file and fill in the rows and columns for each of your posts.

-          Browse and upload the file back into your dashboard

-          Select the services you wish to send messages to

-          Set your message status as your selected queue

Click Save settings

- RSS posting

Go to Add/edit services > RSS > RSS Auto poster  > Add

When setting up your RSS Autoposter simply set the message status to add to your specified queue

Reporting

To Retrieve metrics from your queues go to My Reports > Report Builder

You can Create a New Report or Add to an existing one

Click Add Modules> Campaigns > Select your specific queue > Setup

Click Add to the various  reporting modules and they will appear your report for you to share with team members or distribute via email to individuals on a regular basis.

New Ways to Measure Your Social Media

If you are already a user of Social Media Borg then you need to read on to find out about an exciting new addition in the reporting section of the software, if you're not currently a user then the following will help you understand more about measuring the effectiveness of your social media messages.

One of the problems with conventional marketing is that it is difficult to know if the people you want to reach are engaging with your message, typically it's almost impossible to tell how many people have listened to your radio advert, read your marketing flyer or seen your advert at the local train station.

This is one area where social media marketing and online marketing completely dominate, it's the ability to robustly tell how many people have seen each message, we can then split test messages to see which get the best response, or example one could:

1. Post the same content at different times of the day.
2. Post different content at the same time of day.
3. Split the content between various social media sources.
4. Experiment with images, links and simple messages.

By mixing up the marketing message you can start get an idea of what makes people do things, on which social media platform and at what time of the day.

This split testing means that when you wish to post an important message, perhaps with an explicit call to action to sign up to an e-mail marketing list, take advantage of a special offer or visit your practice then you know exactly when to post that message to get maximum results.

But how can you go about doing this?

This is where the recent advancements in Social Media Borg reporting system have really come into their own. To access the new reports simply click on 'My Reports' on the main home screen.

What then happens is you are presented with an array of reports taken as an average from all of the accounts you are running (bearing in mind with the software you can run multiple Facebook, Twitter and other accounts).

let's take a look at some of the reports which are now generated.

Top links

If you are posting links to resources to help your patients, or perhaps back to your website it would be good to know which ones are generating the most number of clicks. The first report (shown top left in the following image) will show you the number of clicks that you have had from each of the links posted.

Every link which is posted from the software is automatically tracked and so you can tell how many people have clicked, even if it has been re-tweeted and passed on many times.

Best time to post

The main dashboard shows the best time to post taken as an average over all of your media accounts, as you can see the best time to meet post is 10 PM. You also need to bear in mind that this is 10 PM local time  in the UK, which if we are interacting with people in the USA is often mid-afternoon.

One can also drill down deeper into this an undercover the best time to post for any of your Twitter or Facebook accounts, this is particularly useful to know exactly what percentage chance you have of engagement when you post at a specific time of the day.

Scorecard

This gives an overall view of the interactions, total audience, influence and number of clicks in the given period. You will also be presented with a percentage indicator of whether this is higher or lower than the previous period.

Once again you can use various social media techniques of posting types of messages in one month, then switch this to a different technique the following month to see which one got the most interactions.

Best time to share links

Many practices use social media as a way of driving traffic to their website, and in my opinion this is a great use of social media. But wouldn't it be a good thing to know the best time of day to post these links in order to get the most number of clicks? Using the software we can analyse this and see exactly when the best time of day is.

By using software such as Social Media Borg you can begin to get some accurate data from your online marketing so that you know exactly when and where you should be posting.

The software is available as a stand-alone social media management tool with accounts from as low as £9.99 +vat per month or as a fully setup and working system with a series of automatic messages unique and specific to your own dental practice for £50+vat per month.

Updating Your Facebook Timeline Cover Photo

A recently added feature on Social Media Borg social media management dashboard is the ability to update the cover photo of your Facebook page from within the management console. In this post, we’ll take you step by step through the process of setting up and then updating the page’s cover photo.

This is a really useful function if you are running specific marketing to your Facebook page, either via emai, Pay Per Click advertising or a 'like' campaign from the practice, as it allows you to schedule cover photo updates for specific days in the campaign - you might want a:

1. Campaign Ready Photo
2. Campaign underway photo
3. Campaign almost finished photo
4. Campaign done and dusted photo 

 To get started, log in to the Social Media Borg Software

 Step 1: Add your Facebook Cover Photo service
a) Open the Add/Edit Services tab, and from within the Add Service pane, open the Photos tab.
b) Next, choose Facebook Cover Photo by clicking Add. If you’re not already logged into Facebook, you’ll be given the opportunity to.
c) Now, choose the Facebook Page you want to use from the list of those you administer and click Save Settings.
d) Click OK when the pop up shows.
e) You should now see the new service in My Services.

 Step 2: Update your Cover Photo
a) With the service now configured, simply go to Message Box to compose a new message. Choose the Facebook Cover Photo from the list of message types.
b) Click Photo or File.
c) Choose the image for your cover photo.
 d) Click Subject or Title and enter a name for your photo.
 e) Finally, Hit Send.

Step 3. Check your Facebook page (optional) a) Your Facebook Cover Photo should now be updated!

Facebook Statistics

I have to confess to being bit of a statistics freak, I'm in love with Google analytics and equally in love with Facebook's Insights.

Interestingly we can see Facebook Insights for apps as well as pages and I thought I'd share with you the statistics for the Social Media Borg App over this past month. This is the fastest growing dedicated dental platform for managing your social media online and it's great to have you on board.

These statistics paint an interesting picture of Facebook, you can see that from relatively few stories posted we got a massive amount of views - demonstrating nicely the amplification ability of Facebook.

697 stories published  >>>   428 X   >>>   298,551 Story Impressions

So, with 25 Social Media Borg users, we generated 697 stories (an average of 1 post per user per day), these were then amplified by a multiple of 428 to then be viewed 298,551 times - WOW.

This shows that each story you post will typically get 428 views if posted via the software, pretty amazing stats don't you think?

So, my suggestion is to keep posting your useful and fun content to Facebook, and if you're not doing so, ask yourself why not!

USEFUL TIPS:
For some useful tips on posting with Social Media Borg, why not sign up to the next FREE webinar on Thursday 1st March at 1pm, sign up FREE here.