Facebook Statistics

I have to confess to being bit of a statistics freak, I'm in love with Google analytics and equally in love with Facebook's Insights.

Interestingly we can see Facebook Insights for apps as well as pages and I thought I'd share with you the statistics for the Social Media Borg App over this past month. This is the fastest growing dedicated dental platform for managing your social media online and it's great to have you on board.

These statistics paint an interesting picture of Facebook, you can see that from relatively few stories posted we got a massive amount of views - demonstrating nicely the amplification ability of Facebook.

697 stories published  >>>   428 X   >>>   298,551 Story Impressions

So, with 25 Social Media Borg users, we generated 697 stories (an average of 1 post per user per day), these were then amplified by a multiple of 428 to then be viewed 298,551 times - WOW.

This shows that each story you post will typically get 428 views if posted via the software, pretty amazing stats don't you think?

So, my suggestion is to keep posting your useful and fun content to Facebook, and if you're not doing so, ask yourself why not!

USEFUL TIPS:
For some useful tips on posting with Social Media Borg, why not sign up to the next FREE webinar on Thursday 1st March at 1pm, sign up FREE here.

"How to find local people on Twitter, then follow automatically while you sleep!

Twitter is a very powerful marketing tool, it's reported that people are 67% more likely to recommend your services if they are connected to you on Twitter - and we all know that Word of Mouth marketing like this is a great way to ensure happy patient referrals on Twitter.

So, now there are 2 questions that need answering:

1. How do you find local people on Twitter?
2. How do you engage with them?

And of course, how do you do that without taking up valuable surgery time?

Well, the answer lies in my very clever software, Social Media Borg, this allows you to:

ENGAGE	MONITOR	GROW	MEASURE

And do it all AUTOMATICALLY while you sleep!

To find out more please join me for a FREE 30 minute 'Lunch and Learn' Webinar where I will show you how this is done.

This webinar is suitable for:

1. Current users of the software, this will help you understand the software further and discover new ways to use it
2. Practice managers or others responsible for using the software or marketing
3. Practices just starting out in online marketing looking for a solution to wasted time
4. Practices already using other software and looking for more cost effective and advanced solutions

To access the webinar all you need is a computer with speakers and an internet connection - a microphone is also useful.

Date: Thursday 1st March 2012

Time: 1pm

Location: In front of a computer anywhere you like!

To register, please enter your details here. Places are limited to 15 so please book soon.

How to schedule a Facebook group question - and why you must!

Facebook groups are a great way to generate engagement on your Facebook page, plus a brilliant way to allow patients to feedback their concerns to you and allow you to generate useful data.

One example is a question I ran on a client's page which asked:

"When you come to the dentist, what is your greatest concern?"

We gave a selection of answers, pain, money, health etc and the number 1 concern? Worry that you will find something wrong that they didn't know about.

What great information for you.

There are 3 simple steps to set up your question:

1. Type your question in the subject line
2. Add your suggestions to the compose section, 1 question per line
3. Choose a time to send, either immediately or scheduled for a future date (Tip, the optimum time is 6pm on a Saturday)

Using Social Media Borg is a simple way to set up and schedule questions, along with scheduling other messages you can plan your social media campaign in advance at a time to suit you.

For a regular account the software is an affordable £19.99 per month, a no brainer for any practice serious about marketing online.