Monitoring your social media marketing

One of the things I get asked most about is how to measure and monitor social media marketing - does it give an ROI?

With conventional marketing it is impossible to know exactly how many people have seen your advert, listened to your radio ad or viewed the A-board outside your practice. It's also almost impossible to know what is the best day of the week, or the best time of day to have that advert delivered to them.

The great thing with social media is that all of this is measurable, this means that you can post seemingly 'non-marketing' messages, gauge the best time of day, the best day of the week and the best type of message to see when you get the best response. Using this data you then know exactly when to post the 'harder-hitting' marketing messages for maximum return.

This software allows you to monitor these metrics to ensure you place the correct message at the correct time.

I've made a video of exactly what the software can measure, it also gives a brief introduction to show how easy it is to post to Facebook and Twitter and then to monitor those responses. Please take a few moments to watch the video through, it may be best to maximise it to full screen so you can see the detail of what goes on.




Watch on YouTube now.